Olive Oil Genes Decoded

Updated Sep 23, 2009

Italian scientists said Wednesday they have singled out the genes behind the key ingredients in olive oil, according to ANSA and I’m ticked off about it.

See, I’m not sure this is a good thing. I’m no Luddite (he said curmudgeonly), but in America knowledge is often misused by Big “Food” to create something icky and somewhat derivative.

Think of all the lunatics who flock to the supermarkets to buy “light” or “lite” olive oil. A whole market exists for people who don’t like things to have any taste, and a whole industry waits for opportunities to satisfy them.

Then the real stuff goes away, swept by the economic brooms of Big Food and cheered by tasteless idiots swilling Bud. Is there hope for the world? Tell me there is.